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Certified Event Designer | Entrepreneur | Trainer | Speaker | Advisor
Event Design Collective
Gerrit Jessen, CED CMM CMP, is Managing Partner of GECO Communication & Management GmbH and Director Germany for the Event Design Collective. He supports associations, corporations and destinations in designing events that drive measurable behavioral change using the Event Canvas™ methodology.
Gerrit began his career in the international hospitality industry, working with luxury hotels in Germany, the UK, and the US. In 1991, he founded his own event agency, which he later sold to MCI Group in 2007. As Regional Managing Director for Germany, Austria and the Czech Republic, he led MCI Germany’s growth from 30 to 130 staff across four offices and oversaw key acquisitions and integrations.
He has contributed to industry development through board and standards work, including the DIN ISO 20121 Working Group Germany and as Vice-Chair Finance of the MPI International Board. Gerrit is also a Certified.de auditor and supports sustainability initiatives such as Berlin’s Sustainable Meetings program. In 2025, he mentored entrepreneurs through the EU‑funded BEFuture accelerator program.
Outside work, Gerrit contributes as a volunteer senior expert, including assignments that support hospitality businesses in emerging destinations.
Date
For buyers interested in Singapore and the wider Asia Pacific region. Learn about using the Event Canvas™ Methodology. Experience event design firsthand, apply the methodology to a case study, explore empathy mapping, and prototype event designs.
Register by emailing Tracy at mbs@cww.travel
Presented by Marina Bay Sands in collaboration with Event Design Collective GmbH
Learning outcomes:
Apply the Empathy Map, Event Canvas and Event Delta to analyze stakeholder behavior
Prototype event designs
Articulate the purpose of event design using the Event CanvasTM Methodology
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 7: Building the Value and Impact of the Convention Industry, 4 Credits
* CSEP Approved
Join an event design sprint simulation based on a case study of a future event. Use Event Canvas Methodology including stakeholder analysis, empathy mapping and event prototyping. Experience what it’s like to be on an event design team and apply Event Canvas Methodology to articulate how your event can change stakeholder behavior. Skills you’ll learn include the ability to interpret and create an Event Canvas boundary box and to discuss stakeholder needs.
Learning outcomes:
Explore how change creates value
Discover how to have better conversations about design for better event results
Gain strategies to become successful at getting design on the executive agenda
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 7: Building the Value and Impact of the Convention Industry, 1 credit
* CMP/CEU Approved: 1.0
* CSEP Approved
Join an event design sprint simulation based on a case study of a future event. Use Event Canvas Methodology including stakeholder analysis, empathy mapping and event prototyping. Experience what it’s like to be on an event design team and apply Event Canvas Methodology to articulate how your event can change stakeholder behavior. Skills you’ll learn include the ability to interpret and create an Event Canvas boundary box and to discuss stakeholder needs.
Learning outcomes:
Explore how change creates value
Discover how to have better conversations about design for better event results
Gain strategies to become successful at getting design on the executive agenda
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 7: Building the Value and Impact of the Convention Industry, 1 credit
* CMP/CEU Approved: 1.0
* CSEP Approved
Have you been a participant in one of the past Event Design Certificate EDC Programs and keen to meet your peers?
Join us in Hall 9 - Stand 9010 at 14:30 - 15:00 hours for the (almost) CED - Certified Event Designer Onsite Meetup at #IMEX2025.
Bring your Event Design stpories, experiences and friends and meetup with team Event Design Collective for an exciting in person gathering of great event designers.
We look forward to seeing you all there!
Join an event design sprint simulation based on a case study of a future event. Use Event Canvas Methodology including stakeholder analysis, empathy mapping and event prototyping. Experience what it’s like to be on an event design team and apply Event Canvas Methodology to articulate how your event can change stakeholder behavior. Skills you’ll learn include the ability to interpret and create an Event Canvas boundary box and to discuss stakeholder needs.
Learning outcomes:
Explore how change creates value
Discover how to have better conversations about design for better event results
Gain strategies to become successful at getting design on the executive agenda
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 7: Building the Value and Impact of the Convention Industry, 1 credit
* CMP/CEU Approved: 1.0
* CSEP Approved
Join an event design sprint simulation based on a case study of a future event. Use Event Canvas Methodology including stakeholder analysis, empathy mapping and event prototyping. Experience what it’s like to be on an event design team and apply Event Canvas Methodology to articulate how your event can change stakeholder behavior. Skills you’ll learn include the ability to interpret and create an Event Canvas boundary box and to discuss stakeholder needs.
Learning outcomes:
Explore how change creates value
Discover how to have better conversations about design for better event results
Gain strategies to become successful at getting design on the executive agenda
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 7: Building the Value and Impact of the Convention Industry, 1 credit
* CMP/CEU Approved: 1.0
* CSEP Approved
Have you been a participant in one of the past Event Design Certificate EDC Programs and keen to meet your peers?
Join us in Hall 9 - Stand 9010 at 14:30 - 15:00 hours for the (almost) CED - Certified Event Designer Onsite Meetup at #IMEX2025.
Bring your Event Design stpories, experiences and friends and meetup with team Event Design Collective for an exciting in person gathering of great event designers.
We look forward to seeing you all there!
Join an event design sprint simulation based on a case study of a future event. Use Event Canvas Methodology including stakeholder analysis, empathy mapping and event prototyping. Experience what it’s like to be on an event design team and apply Event Canvas Methodology to articulate how your event can change stakeholder behavior. Skills you’ll learn include the ability to interpret and create an Event Canvas boundary box and to discuss stakeholder needs.
Learning outcomes:
Explore how change creates value
Discover how to have better conversations about design for better event results
Gain strategies to become successful at getting design on the executive agenda
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 7: Building the Value and Impact of the Convention Industry, 1 credit
* CMP/CEU Approved: 1.0
* CSEP Approved
Join an event design sprint simulation based on a case study of a future event. Use Event Canvas Methodology including stakeholder analysis, empathy mapping and event prototyping. Experience what it’s like to be on an event design team and apply Event Canvas Methodology to articulate how your event can change stakeholder behavior. Skills you’ll learn include the ability to interpret and create an Event Canvas boundary box and to discuss stakeholder needs.
Learning outcomes:
Explore how change creates value
Discover how to have better conversations about design for better event results
Gain strategies to become successful at getting design on the executive agenda
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 7: Building the Value and Impact of the Convention Industry, 1 credit
* CMP/CEU Approved: 1.0
* CSEP Approved