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Founder & Director
School of Experience Design
Pigalle Tavakkoli is the Founder and Director of the School of Experience Design and the author of The Experience Design Building Blocks. She is an international keynote speaker recognized by Educators for Impact, a European consortium of academies, businesses and networks, for her innovative teaching methods.
Pigalle specializes in the art and science of designing emotions, shifting thoughts and supporting behavior change for long‑lasting results. She develops tailored training and consultancy for global organizations and brands across events, products, services and communication projects, including Apple, Philips, The Guardian, L’Oréal and Unilever.
Due to the international reach of her work, Pigalle stays closely connected to emerging trends and future directions for audiences. She shares her knowledge as a Council Member of the World Experience Organization (WXO), Jury Member for the European Best Event Awards (EBEA) and Board Member for the World Future Awards.
Date
Join your brand-side marketers and event professional peers for interactive learning, collaboration, connection and creative thinking. Engage with senior speakers from influential brands to explore the future of experience design, emerging trends and to critically assess outdated practices. Participate in candid discussions on common challenges and leave with innovative ideas for creating impactful experiences. Hear from a magical experience designer and a former RAF combat helicopter pilot and squadron leader. Leave inspired and rejuvenated.
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 7: Building the Value and Impact of the Convention Industry, 7 credits
* CSEP Approved
We’re encouraged to play when we’re young, and yet when we grow up we’re told to stop playing and wasting time. But why should children have all the fun when play is the most powerful way to spark fresh ideas to improve or develop new events, products or services. When children play, they develop essential skills in communication, collaboration and creativity. Discover the art and science of how play can be harnessed to unlock potential to generate innovative ideas that will increase engagement, retention and value to your organization or brand.
Learning outcomes:
Be inspired by thought provocations and unexpected perspectives for a playful approach to ideation
Gain scientific insights on why play is essential to enhance creativity and innovation
Take away methods to increase your skillsets and practice with your organization and teams