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Manager, Business Events
Niagara Falls Tourism Business Events
With more than 15 years’ experience in tourism and hospitality, Ashley has quickly emerged as a future leader in the business events industry. As the manager of the Business Events chapter at Niagara Falls Tourism, she combines strategic insight with a passion for elevating Canada’s position on the global stage. A graduate of Brock University with a degree in Tourism Management, Ashley is driven by a desire to inspire the next generation of professionals to pursue meaningful careers in this dynamic sector. She is a vocal advocate for creating workplace cultures that value and invest in young talent, believing that future-proofing the industry begins with empowering its people. An active member of PCMA, MPI and CSAE, she champions innovation, inclusivity and growth in every aspect of her work.
Date
Over the next two decades, a new generation of leaders will take the helm—shaping the future of business events as CEOs, board members and industry innovators. But are we doing enough to attract and retain the talent that will drive our industry forward? What’s working, what’s not, and what must change to ensure long term success? Hear answers from a panel of next-generation voices, corporate event leaders and DMOs. Explore actionable insights to future-proof business events.
Learning outcomes:
Discover what makes our industry appealing to young leaders—and what we’re failing to communicate
Engage the future workforce for a more sustainable and resilient industry
Gain inspiration from organizations successfully developing talent and essential future skills and leave empowered to take action and drive meaningful change for the industry's long-term survival
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 5: Business and Market Planning, 1.0 credits
* CMP/CEU Approved: 1.0