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Director
Active media events ltd
Richard Morris has more than 25 years' experience in the events industry. He began his career in 1998 in operational roles at the Ideal Home Show before moving into commercial positions, where he led exhibition sales teams and managed event portfolios exceeding £5 million. Since 2010, Richard has focused on project‑based event work across sectors including construction, social housing, education and financial services, specializing in revitalizing underperforming events and launching new initiatives.
Outside work, Richard enjoys traveling, attending comedy gigs, running and cycling.
Date
Unlock hidden revenue by turning prospects into sponsors. Understand how to showcase your audience's true value. Learn what sponsors crave: data-driven insights into attendee demographics, interests and needs. Discover how to craft compelling proposals that resonate, demonstrating the ROI of sponsorship.
Learning outcomes:
Identify the key data points sponsors need to make informed decisions
Explain the hidden value of attendee information for potential sponsors
Construct compelling sponsorship proposals that highlight audience ROI
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 5: Business and Market Planning, 0.75 Credits
* CMP/CEU Approved: 0.75 CE hour
* CSEP Approved