It's too easy to follow the crowd when marketing and branding. Creating the genuinely different requires a different mindset. Roger introduces tips, tests and techniques to help your offer stand out. He'll also talk about the importance of aligning your customer experience with your brand and your communication. Whether you’re an organizer, a venue or a destination, this is for you.

Learning outcomes:

Understand how to create a marketable personality for your event

Understand how this personality can be aligned with your choice of destination

Explore new and contemporary marketing techniques and strategies

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: Module 3: Destination Promotion, 0.5 Credits

* CSEP Approved