We live in a world that rewards profit over purpose, where talent is abundant but opportunity is not. For decades, success has been measured by climbing the corporate ladder, maximizing return and prioritizing short-term gains. But what if we’ve been measuring the wrong things? What if success isn’t about how much is taken, but about how much is left behind? Come to rethink the foundation of business and leadership, about designing a future where profit and purpose are interdependent, where businesses thrive by creating impact, not just extracting value.

Learning outcomes:

Explore how outdated systems shape access to power, innovation and opportunity

Discover how redesigning success can create businesses where profit and impact coexist

Apply new ways of thinking to challenge traditional business models and drive change

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: Module 5: Business and Market Planning, 0.5