Join SITE for an engaging 45-minute session on the groundbreaking research presented in "Destination inSITEs.". Discover the key drivers behind destination choice for incentives and learn how factors like budget, marketing strategies, and industry best practices are shaping today's incentive travel landscape.

Our research highlights emerging preferences for unique destinations, with an emphasis on safety, security, and cost considerations—trends crucial to understanding today's incentive planners' demands. By leveraging exclusive data from SITE’s Incentive Travel & Motivational Events (IT&ME) survey and the annual Incentive Travel Index (ITI), we offer unparalleled insights into what truly matters to decision-makers.

Attendees will leave equipped with actionable insights to better align with buyer needs and effectively navigate the rapidly evolving incentives landscape. Don’t miss this opportunity to enhance your understanding and adapt your strategies to meet the changing demands of the industry!

Learning outcomes:

Understand the drivers behind destination selection

Explore emerging trends

Gain actionable insights from robust incentive travel data

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: Module 1: Understanding the Market, 0.75 credits

* CMP/CEU Approved: 0.75

* CSEP Approved