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Consultancy & Research
SITE Global
Pádraic Gilligan is co-founder of SoolNua, a strategy and marketing consultancy serving destinations, venues, hotels, agencies and associations in the global business events sector. A former educator, he holds BA and MA degrees in Italian and English literature from University College Dublin and a postgraduate diploma in Marketing from Boston College.
Pádraic co-founded Delaney Marketing Consultants in 1994, later building it into the Ovation Group, a US$30 million live events agency that became MCI Group’s Ovation Global DMC network across 100 destinations. At SITE (Society for Incentive Travel Excellence), he has served as International President, Chief Marketing Officer and now Head of Research & Consultancy.
A sought-after moderator and keynote speaker, Pádraic leads IMEX’s Exclusively Corporate program and advises industry boards while consulting on branding, strategy and research projects for destinations, venues and global hospitality brands.
Date
Join your brand-side marketers and event professional peers for interactive learning, collaboration, connection and creative thinking. Engage with senior speakers from influential brands to explore the future of experience design, emerging trends and to critically assess outdated practices. Participate in candid discussions on common challenges and leave with innovative ideas for creating impactful experiences. Hear from a magical experience designer and a former RAF combat helicopter pilot and squadron leader. Leave inspired and rejuvenated.
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 7: Building the Value and Impact of the Convention Industry, 7 credits
* CSEP Approved
Join SITE for an engaging 45-minute session on the groundbreaking research presented in "Destination inSITEs.". Discover the key drivers behind destination choice for incentives and learn how factors like budget, marketing strategies, and industry best practices are shaping today's incentive travel landscape.
Our research highlights emerging preferences for unique destinations, with an emphasis on safety, security, and cost considerations—trends crucial to understanding today's incentive planners' demands. By leveraging exclusive data from SITE’s Incentive Travel & Motivational Events (IT&ME) survey and the annual Incentive Travel Index (ITI), we offer unparalleled insights into what truly matters to decision-makers.
Attendees will leave equipped with actionable insights to better align with buyer needs and effectively navigate the rapidly evolving incentives landscape. Don’t miss this opportunity to enhance your understanding and adapt your strategies to meet the changing demands of the industry!
Learning outcomes:
Understand the drivers behind destination selection
Explore emerging trends
Gain actionable insights from robust incentive travel data
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 1: Understanding the Market, 0.75 credits
* CMP/CEU Approved: 0.75
* CSEP Approved