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With over 25 years experience in the event industry, Neil founded The Delegate Wranglers community in 2014. The community has organically grown to over 25,000 highly engaged members across the globe, with countless connections, advice and information being passed between each other. They achieved ‘Facebook Official Community Managed Partner’ status since 2020 and in 2021, the group was selected for the Facebook Community Accelerator Program.
In 2019 Neil was named as M&IT Magazine’s Personality of the Year, runner-up in 2021, and Neil was listed as one of Northstar Meetings Group's most influential event professionals of 2024. Neil was an active mia board member from 2023-2026.
Date
Audience is everything. Gaining an audience is more than a numbers game and each event is unique. Audience curation is an art, audience attraction a necessity, and defining the message a critical skill. In today’s changing digital landscape, standing out takes strategic insight into changing audience behavior and we will examine this from a variety of perspectives, event types and tools.
Learning outcomes:
Gain strategies to define your audience
Generate ideas to grow your audience
Differentiate your event with stand -marketing
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 3: Destination Promotion, 0.75 credits
* CMP/CEU Approved: 0.75
* CSEP Approved
