Audience is everything. Gaining an audience is more than a numbers game and each event is unique. Audience curation is an art, audience attraction a necessity, and defining the message a critical skill. In today’s changing digital landscape, standing out takes strategic insight into changing audience behavior and we will examine this from a variety of perspectives, event types and tools.

Learning outcomes:

Gain strategies to define your audience

Generate ideas to grow your audience

Differentiate your event with stand -marketing

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: Module 3: Destination Promotion, 0.75 credits

* CMP/CEU Approved: 0.75

* CSEP Approved