Director of Strategy
Solomon Group
Daniel started his career in sustainability finance, heading the Financial Engineering division of Vestas Wind in China. During his free time, he consulted for The Third Floor, Hollywood’s leading previsualization company. Gaining a foothold in the entertainment industry, Daniel developed the idea of Sphere based cinemas, ultimately leading to him joining Oracle Projects International as a partner.
Committed to using entertainment as a force for good, Daniel founded Hidden Worlds Entertainment, a United Nations accredited company with the mission to transform the entertainment, travel and hospitality industries by building high-quality guest experiences that merge fun with positive impact.
Today, Daniel serves as a director at Solomon Group where he oversees strategy and business development for the company’s Exhibits & Immersive Destinations division. Combining his impact knowledge with the unrivaled production expertise of Solomon Group, Daniel helps brands such as Coca-Cola, Disney and the NFL create true fandom via one-of-a-kind experiences.
Daniel is a founding member of the World Experience Organization and sits on the advisory board for Beneath The Waves.
Date

Audience is everything. Gaining an audience is more than a numbers game and each event is unique. Audience curation is an art, audience attraction a necessity, and defining the message a critical skill. In today’s changing digital landscape, standing out takes strategic insight into changing audience behavior and we will examine this from a variety of perspectives, event types and tools.
Learning outcomes:
Gain strategies to define your audience
Generate ideas to grow your audience
Differentiate your event with stand -marketing
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 3: Destination Promotion, 0.75 credits
* CMP/CEU Approved: 0.75
* CSEP Approved