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Head of Delivery and Optimisation
IMEX Group
With a focus on leveraging technology for efficiency and innovation, Becca Hignett has been instrumental in transforming organisational processes in her role as Head of Delivery and Optimisation at IMEX.
Prior to joining IMEX, Becca’s work in the healthcare industry provided her with vast experience in operational leadership, technological transformation and quality assurance. She brings this experience to IMEX with an enthusiasm for driving positive change.
Date
Discover how leading event professionals harness the power of data to drive sustainable growth. Explore proven techniques for effective data collection and analysis, and uncover opportunities to boost engagement and revenue through informed decision-making. Gain practical, evidence-based strategies from industry experts.
Learning outcomes:
Apply lessons from event data for continuous improvement
Explore data collection methodology
Gain practical strategies for engagement
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 5: Business and Market Planning, 0.75 Credits
* CMP/CEU Approved: 0.75 CE hour
* CSEP Approved