Discover how leading event professionals harness the power of data to drive sustainable growth. Explore proven techniques for effective data collection and analysis, and uncover opportunities to boost engagement and revenue through informed decision-making. Gain practical, evidence-based strategies from industry experts.

Learning outcomes:

Apply lessons from event data for continuous improvement

Explore data collection methodology

Gain practical strategies for engagement

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: Module 5: Business and Market Planning, 0.75 Credits

* CMP/CEU Approved: 0.75 CE hour

* CSEP Approved