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Head Switzerland Convention & Incentive Bureau
Switzerland Tourism
Barbra Albrecht is head of the Switzerland Convention & Incentive Bureau (SCIB) and a member of the management board of Switzerland Tourism. She is responsible for business travel (business events including conferences, meetings and incentive travel) from Europe, North America and Asia, as well as destination weddings. She has won several awards in the international meetings industry, has served on the EMEA Foundation Council of MPI and is a founding member of the strategic alliance of national convention bureaus in Europe. Before joining Switzerland Tourism, Barbra Albrecht held sales and marketing positions in the international hotel industry and for the destination Montreux-Vevey.
Date
Environmental, social, and governance (ESG) is paramount. Explore the essential role of sustainable destination thinking in shaping the future. Discover the framework for achieving triple impact—environmental, social and economic. Be inspired by real-world case studies that showcase tangible results, setting the stage for a thought-provoking panel discussion. Hear from destination representatives as they share their ESG-focused sustainability initiatives and explore key questions around balancing business objectives with environmental and social responsibility.
Learning outcomes:
Balance sustainability with business objectives
Empower your clients, team and partners to drive positive change
Gain practical strategies to deliver more measurable, sustainable events
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 5: Business and Market Planning,0.75 credits
* CMP/CEU Approved: 0.75
* CSEP Approved