Loading...
- About
- Exhibit
- Attend
- What's on
- Exhibitor Directory
- Infos auf Deutsch
- Show more
Associate Vice President (AVP) • Business Events
Dubai Business Events
Karina Soraya Lance is a sales and marketing professional who leads strategy and operations for Dubai Business Events, the official convention bureau and meetings, incentives, conferences and exhibitions division of Dubai's Department of Economy and Tourism.
In her role, Karina manages a network of 12 overseas offices across North America, Europe and Asia and provides leadership for the destination's business events strategy.
Since 2023, she has served as an executive board member of BestCities Global Alliance and the Dubai Association Centre, providing strategic guidance on association and corporate development.
Date
A comprehensive analysis of the current and up-coming changes in the global business events world, offering valuable insights for industry leaders, meeting planners and association representatives. The BestCities Global Alliance discusses the latest and most significant environmental, economic, political, legal, social and technological factors affecting global business events.
Learning outcomes:
Gain a deeper understanding of the factors that are affecting business events on a macro level in EMEA, the Americas and APAC
Learn strategies to navigate these complexities successfully
Gain a deeper understanding of the power of working with an alliance
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 1: Understanding the Market, 0.75 Credits
* CMP/CEU Approved: 0.75 CE hour
* CSEP Approved