A comprehensive analysis of the current and up-coming changes in the global business events world, offering valuable insights for industry leaders, meeting planners and association representatives. The BestCities Global Alliance discusses the latest and most significant environmental, economic, political, legal, social and technological factors affecting global business events.

Learning outcomes:

Gain a deeper understanding of the factors that are affecting business events on a macro level in EMEA, the Americas and APAC

Learn strategies to navigate these complexities successfully

Gain a deeper understanding of the power of working with an alliance

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: Module 1: Understanding the Market, 0.75 Credits

* CMP/CEU Approved: 0.75 CE hour

* CSEP Approved