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Executive General Manager Commercial & Business Events Australia
Tourism Australia
The commercial division includes marketing operations for Western priority leisure markets: New Zealand, UK, US, Germany, France, Italy and Canada, along with overseeing distribution development and partnerships globally. Business Events Australia is the specialist unit building awareness and consideration of Australia as a business events destination by delivering targeted marketing and communications, industry partnerships and a trade distribution program.
Robin has worked in the travel and tourism industry for almost 30 years, working across travel retailers, wholesalers and airlines including British Airways and Qantas before focusing on destination marketing. Robin joined Tourism Australia in 2012 and has held several roles including Head of Distribution Development and Partnerships, Executive General Manager Commercial and is now Executive General Manager Commercial & Business Events Australia.
Date
Environmental, social, and governance (ESG) is paramount. Explore the essential role of sustainable destination thinking in shaping the future. Discover the framework for achieving triple impact—environmental, social and economic. Be inspired by real-world case studies that showcase tangible results, setting the stage for a thought-provoking panel discussion. Hear from destination representatives as they share their ESG-focused sustainability initiatives and explore key questions around balancing business objectives with environmental and social responsibility.
Learning outcomes:
Balance sustainability with business objectives
Empower your clients, team and partners to drive positive change
Gain practical strategies to deliver more measurable, sustainable events
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 5: Business and Market Planning,0.75 credits
* CMP/CEU Approved: 0.75
* CSEP Approved