Founder
The MICE Blog
Irina Graf is an event content creator with more than 10 years' experience, specializing in the promotion of international meetings and events destinations.
She earned a degree in event management from Regent's University London, where she developed a strong interest in destination marketing. Since then, she has focused on content creation, working closely with event planners and industry professionals to develop digital campaigns.
Irina has delivered social media campaigns for small businesses and national convention bureaus, creating content that showcases venues, cities and experiences tailored to the business events industry.
Date

Convention centers are more than just venues for large-scale events—they are key players in their local communities, capable of driving sustainability, supporting local businesses, and setting new standards in event practices.
Explore how convention centers worldwide are leveraging their infrastructure and expertise to drive community development that creates a lasting global impact. Learn from Oman Convention & Exhibition Centre (OCEC) and Te Pae Christchurch.
Learning outcomes:
Explore how your organization can connect the local economy to global markets
Understand the impact of training, certification and community development initiatives
Discover opportunities to set new industry standards while driving positive change beyond your sector
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 7: Building the Value and Impact of the Convention Industry, 0.75 Credits
* CMP/CEU Approved: 0.75 CE hour
* CSEP Approved

Can corporate events be both sustainable and successful? Hear how Zurich and Lucerne collaborated to create an event that incorporated public transportation, plant-based meals and local initiatives, delivering more connection, purpose and inspiration. Gain practical strategies to implement similar principles in your own events—proving that sustainability and outstanding experiences are complementary.
Learning outcomes:
Learn the essential framework for incorporating sustainability into every aspect of event planning
Discover how to nudge attendees to make more sustainable choices
Understand how to measure success and improve future event editions