Explore the use of AI and digital innovations in enhancing attendee and exhibitor experiences at exhibitions. Focusing on three core areas—AI-powered networking, AI-driven customer support and adaptive event experiences—gain actionable strategies for integrating these technologies. Gain insights into the practical applications of AI for improving connectivity, streamlining operations and ensuring event environments remain dynamic and responsive to participant needs.

Learning outcomes:

Discover how AI can improve networking through real-time matchmaking and actionable data insights

Implement AI in customer support, using chatbots and digital assistants for registration and real-time attendee support

Explore strategies for developing adaptive event experiences that evolve based on attendee feedback and behavior

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: Module 5: Business and Market Planning, 0.75 Credits

* CMP/CEU Approved: 0.75 CE hour

* CSEP Approved

Discover how leading event professionals harness the power of data to drive sustainable growth. Explore proven techniques for effective data collection and analysis, and uncover opportunities to boost engagement and revenue through informed decision-making. Gain practical, evidence-based strategies from industry experts.

Learning outcomes:

Apply lessons from event data for continuous improvement

Explore data collection methodology

Gain practical strategies for engagement

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: Module 5: Business and Market Planning, 0.75 Credits

* CMP/CEU Approved: 0.75 CE hour

* CSEP Approved