Explore our 2025 education program by track
With nine tracks to choose from, covering the hottest topics in the industry, enjoy the IMEX learning journey that’s right for you. Whether you want to build your strategic planner toolkit, deliver maximum event engagement, better understand AI or de-risk the future, this is your chance to learn, connect and rethink what’s possible in events.
Design matters
In a visually dominated world, color, space and font choice matter. They matter even more to inclusive events. Our design matters track, features leading designers showcasing the latest the principles that achieve better design briefs, more accurate results and long-term cost-savings. Essential if you manage design suppliers, booth designers or in-house design teams.
Choose the design matters track to:
- Bring your brand to life
- Give your brand a strong visual identity
- Better manage design teams
Event logistics
Elevate your logistics skills and knowledge with commercial success, attendee confidence and psychological safety in mind. Explore everything you need to know from budgeting and pre-registration to F&B, contracting and more.
Choose the event logistics track to:
- Build up your planner or procurement strategic toolkit
- Learn how to de-risk the future
- Receive essential training as a less-than-two-years-in-the-industry newbie
Experiential event design
Our experiential event design track explores both the cutting edge and the new normal of event evolution, and shows how you can meet your attendees’ expectations. Find expert guidance on neuro-inclusion, unconscious bias, sober-curious events, sports events, festivals, transformational experiences and more.
Choose the experiential event design track to:
- Understand new practices and ways to think about attendee behavior
- Learn design approaches that deliver maximum engagement and attention
- Meet World Experience Summit (WXO) speakers
Impact
Reflecting our 2025 Talking Point, Impact 2.0—activating the future, our impact track offers light green sessions for sustainable event beginners and dark green sessions for the more experienced. It also covers ESG (environmental, social and governance), CSR and net zero, plus powerful, personal impact stories and ideas. You’ll meet ordinary people who’ve achieved extraordinary things. And explore EDI and belonging.
Choose the impact track to:
- Make a positive impact through your work
- Develop an ESG strategy
- Hear extraordinary stories
Leadership and culture
The pandemic fractured the world of work, and our industry and its supply chain are still feeling the effects. The new business era calls for emotionally intelligent leaders, strong cultures and a new understanding of what work means to different people. Shareholder value and employee retention don’t last long without the right leadership and culture.
Choose our leadership and culture track for:
- Live mentoring
- Leadership development techniques
- Lessons in culture and engagement
Marketing and engagement
Hone your storytelling skills for social media and digital marketing, and mine our marketing and engagement track to find out why communication, persuasion and sales skills remain key. Explore audience values, and the right messaging to attract the next generation and keep them.
Choose the marketing and engagement track to:
- Convert audience reach into event registration and revenue generation
- Build brand and association communities
- Explore both new and proven event marketing techniques and tools
Tech innovation and AI
Trying to keep up with tech advances can feel overwhelming, but our tech innovation and AI track makes it simple for you. Here you’ll find both sessions for AI beginners plus sessions for the more experienced tech and AI users or seekers.
Choose our tech innovation and AI track to:
- Deep dive tech case studies
- Understand AI ethics and legislation
- Explore AI tools for beginners
- Look at myth busting tech stack integration and efficiencies
Trends and research
Get future ready with our trends and research track, showcasing the latest industry research and pointing you toward future ripples, challenges and changes in attendee behavior. Expect information on the big market shifts plus micro-learnings about personas, generations and personality types.
Choose our trends and research track to:
- Discover new data
- Understand the big forces at play
- Future proof your event strategy
Well-being
From social health to psychological safety to attendee anxiety, personalized well-being is now foundational to event success, and word-of mouth engagement. Our well-being track offers self-care insights, how to balance well-being with business for event attendees, Merry Menopause insights, peaceful spaces and more.
Choose our well-being track to:
- Learn what well-being means in 2025
- Discover new concepts and experts for your own events
- Learn how to look after your own well-being first