About IMEX Frankfurt

Your key to the global events community


IMEX Frankfurt is where the global meetings, events and incentive travel industry comes together annually for the largest trade show of its kind in Europe.


Where 4,500-plus global meeting planners connect with 3,100 suppliers from across the world, building powerful working relationships—to create better events, meetings and experiences.


This is where you can walk through the world in a day, immerse yourself in the latest industry developments and ideas, and find yourself at the heart of the global business events community.

Our show

Exhibitors include national and regional convention bureaus, hotel groups, venues, cruise lines, airlines, spa resorts, tech providers and event management specialists. Attendees include meeting planners, event agency heads, association executives, incentive travel buyers and in-house event experts.


Meeting professionals can attend independently or apply to join our unique hosted buyer program with free and flexible flights, free accommodations and VIP treatment.


Developed to support our aim to provide the best business platform for the global business events community, our online meeting system and schedule helps everyone plan their time ahead of time—with 67,000 meetings held at IMEX 2025 alone.

Our education program

Our free professional education program includes 200-plus in-depth seminars, practical workshops and specialist forums. Expect expert speakers, new ideas, plentiful inspiration, insight and innovation. Explore our Impact Talking Point, dive into event tech and marketing, trends and research, people and planet, best business practice and the latest in experience design.


We offer countless opportunities to connect on the show floor and at activities around the city, as the global business events community converges on Frankfurt. From the IMEXrun to the Gala Dinner to SITE NITE to Association Social, we have the networking activity for you.

Show stats 2025

13,335

Total participants

67,000

Meetings booked

4,466

Total buyers


177

Press attendees from 24 countries



2,900

Exhibiting companies representing 100+ countries

Hosted buyer stats—IMEX Frankfurt 2025

3,489 hosted buyers from 90 countries

Top 5 countries

Sorted by %
Germany
15%
US
13%
UK
12%
Brazil
5%
France
4%
0%
25%
50%
75%
100%
Top 3 countries
40%
of total buyers
Total countries
90
represented

Nature of business

Sorted by %
Agency
75%
Corporate
11%
Association
9%
Independent planner
3%
Gov/University
1%
0%
25%
50%
75%
100%
Agency, corporate & association
95%
of total buyers
Majority
Agency
75% of participants

Buying power

22%
Over $10M
62%
Over $1M
Budget distribution
Under $100K: 5%
$100K-$500K: 14%
$500K-$1M: 15%
$1M-$5M: 27%
$5M-$10M: 13%
Over $10M: 22%

Key highlights

TOTAL HOSTED BUYERS
3,489
from 90 countries
BUYING POWER
22%
control $10M+ budgets
JOB POSITION
40%
Director level and above

Buyer attendee stats—IMEX Frankfurt 2025

977 buyer attendees from 59 countries

Top 5 countries

Sorted by %
Germany
55%
US
6%
UK
5%
Netherlands
4%
Switzerland
3%
0%
25%
50%
75%
100%
Top 4 countries
70%
of total buyers
Total countries
59
represented

Nature of business

Sorted by %
Agency
48%
Corporate
32%
Association
10%
Independent planner
6%
Gov/University
3%
0%
25%
50%
75%
100%
Agency, corporate & association
90%
of total buyers
Corporate & association
42%
of total buyers

Buying power

14%
Over $10M
51%
Over $1M
Budget distribution
Under $100K: 9%
$100K-$500K: 23%
$500K-$1M: 16%
$1M-$5M: 28%
$5M-$10M: 9%
Over $10M: 14%

Key highlights

TOTAL HOSTED BUYERS
977
from 59 countries
BUYER POWER
14%
control $10M+ budgets
JOB POSITION
40%
director level and above

The IMEX Talking Point: Impact 2.0

We believe we all have a responsibility to be part of the solution for the big issues challenging our planet and our communities. With a mission of bringing the global events community together to do business, learn and drive positive change, we’ve made Impact 2.0 our annual Talking Point for 2025.

Any questions?

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